PAYDAY Cider

We partnered with Apple Valley Foods to brand Nova Scotia’s newest cider, PAYDAY, aimed at first-time craft drinkers navigating a traditional beer market. Avoiding overused stylized illustrations, we chose a clean, bold, sporty design.

A vibrant palette, playful names, and witty tags give the brand its standout personality. Favourites like Bleedin’ Me Dry, Lite on Funds, and Flush With Cash Rosé have been flying off shelves since 2020.

With seasonal hits like Mulled Moolah and summer flavours Kick Back and Splash the Cash, PAYDAY has quickly become a local cider favourite, making it rain across Nova Scotia.