Pizzatown
PIzzatown was ready to deliver a new dining experience to Halifax; a build-your-own concept for artisanal and dessert pizza. The restaurant promised a fun outing for families, a vibrant hangout for friends, and an inviting spot for weekday lunch meetings to woo clients.
Every detail was carefully considered, from the thoughtfully designed interior to the fully responsive website—even down to the napkins. This two-year project was all about living and breathing pizza. Mmmmm.
SERVICES
• Brand Identity
• Brand Guidelines
• Brand Voice
• Copywriting
• Packaging
• Brand Collateral
• Print + OOH
• Signage + Graphics
• Production Files
Fun tags were splashed across merchandising, wayfinding & packaging.
By-laws include the right to a clean space and a clean face.
Photography by Aaron McKenzie Fraser