Saltwinds Financial

A pair of financial pros reached out to me to help name and brand the new company they were starting. They wanted something inspired by the East Coast, but without directly saying "East Coast," to ensure the name felt inclusive and didn’t suggest their services were limited to one region, as they have many national clients. The goal was to create a name that feels approachable and steers clear of the stress or anxiety people often associate with money and insurance.

The name Saltwinds evokes a sense of calm, steady guidance. Just as wind shapes the course of a sailboat, Saltwinds symbolizes a trusted partner steering clients toward their financial goals.